Music for gaming start-up Five Vectors, co-founded by former UMG exec, raises $1m in seed funding

Five Vectors Inc, a music start-up that works with emerging artists and produces new music for gaming audiences has raised $1 million in seed funding, led by BITKRAFT Esports Ventures.

The company was co-founded by Wasae Imran, former Global Head of Video Network at ESL, and Andres Lauer, former Head of Digital Strategy and advisor to the President & CEO Universal Music Central Europe.

Based in LA and Berlin, Five Vectors currently operates two brands 2DEX, a gaming-focused music label brand, and Players Republik, a consumer-facing gaming brand creating apps and outlets for audio products.

The company says that this initial seed funding will be used to attract additional music talent and continue to develop its tech to make the music more accessible to game publishers, platforms, teams, leagues and creators across the gaming and esports industries.

Additionally, companies that are looking to stream to a global audience will have access to worldwide licensing rights through the catalog of wholly-owned music that Five Vectors offers.

The company has produced over 80 audio tracks and signed up-and-coming artists and multiple producers.

Five Vectors has partnered with esports and gaming companies to create music for Rainbow Six Siege esports, anthems for the SK Gaming’s League of Legends team, soundtracks for Playbrain’s esports initiatives in Japan, as well as other global partnerships.

“We see a powerful overlap between music and gaming and created Five Vectors to fill the gap in the industry by providing customized music solutions for the global gaming audience.”

Andres Lauer

“We are extremely proud to welcome Jens and the BITKRAFT Esports Ventures family as an investor in Five Vectors,” said Andres Lauer.

“We see a powerful overlap between music and gaming and created Five Vectors to fill the gap in the industry by providing customized music solutions for the global gaming audience.

“Music and games are coming together in new ways, and what we see happening in this crossover are really magical and powerful new entertainment experiences.”

Jens Hilgers, BITKRAFT 

BITKRAFT founder and managing partner, Jens Hilgers added: “Music and games are coming together in new ways, and what we see happening in this crossover are really magical and powerful new entertainment experiences.

“With our investment in Five Vectors, we are supporting an incredibly ambitious team that has subscribed itself entirely to music experiences and technology in gaming and esports.

“Simply speaking, Five Vectors is bringing new music for gamers and gaming. The technology that Five Vectors is developing under the hood is true innovation in the music space.”Music Business Worldwide

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